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Score a Touchdown with Targeted Display
Teaser: At the start of a new football season, all rankings are reset, rosters refreshed and players reinvigorated. The underdog can win just as easily as last year’s frontrunner. Statistically,...
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Top Loyalty Stats Revealed
Teaser: Gaining a customer’s loyalty is crucial to a brand’s success. And having a brand that meets your needs and that you love and understand is something most shoppers want. Like I said recently in...
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I Love Olives: Embracing the Internet of Things
Teaser: When I get groceries at Stop & Shop, I never buy olives. So based on my consumer behavior, Stop & Shop has likely assumed that I dislike olives and hence never markets them to me. But...
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Leading the Digital Evolution with Econsultancy
Teaser: It’s no secret. Marketing has changed. To better understand the organizational factors driving positive results for companies in today’s technology-enabled marketing environment, we partnered...
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The Telematics Tipping Point
Telematics. I’m sure you’ve heard the term, but many are still trying to figure out what it is and what it means for their brands. While telematics is gaining traction in the healthcare and auto...
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The Next Gen Traveler
Teaser: Whether for business or pleasure, millennial travel is on the rise. This group isn’t like their predecessors in terms of behavior, attitude or spending habits—which presents a unique and...
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It's Time to Make Pharma More Customer-Centric
Teaser: Marketers in the healthcare space face a plethora of challenges as they strive to meet the needs of today’s always-on and always connected consumers. To stand out above the noise, pharma brands...
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Loyalty Assessment: 4 Questions to Ask Yourself
Teaser: Consumer expectations are evolving. To keep pace, loyalty marketers must be deft and strategic in their approach. Are you up to the challenge?Consumer expectations are evolving. To keep pace,...
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In Focus: 5 Digital Trends to Note
Teaser: With fall in full swing, the holiday season is already top-of-mind for most marketers. While it’s easy to become consumed by preparing your year-end campaigns, don’t overlook these five digital...
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Amazon’s Next Stop: CPG
Teaser: Already a world champion in pushing books, music, consumer electronics and general merchandise online, Amazon is entering the CPG space in the same way it conquered these other products: go big...
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